top of page



What We Do

Natural. Novel. Nutrition. From Vets to Pets.

Integrative Veterinary Innovations was founded with a clear vision: to provide shared knowledge to promote innovation in pet supplements, treats, and diets. Veterinary nutrition is rapidly changing and it's time to merge the finest whole foods ingredients, the latest science, the best of nature, and our responsibilities to be ethical and sustainable. We are excited to announce we have partnered with innovators in this field -- companies who represent the best of this vision. We've rigorously screened these organizations so pet owners don't have to, and we remain committed to providing our partners with the advice critical to maximizing wellness through integrative nutrition.

Home: Inner_about
iVi Blend is here

Check out for the latest innovation in balancing diets with a whole foods approach. An IVI exclusive product.

The Team

Board-certified Veterinarians in Nutrition and in Sports Medicine and Rehabilitation

Justin Shmalberg DVM


Innovator. Partner.

Dr. Justin Shmalberg is a board-certified specialist in both the American College of Veterinary Nutrition (ACVN) and in the American College of Veterinary Sports Medicine and Rehabilitation (ACVSMR). He was the founder of one of the first natural pet supply retailers in the Midwest, and later received his veterinary degree from the University of Wisconsin-Madison. He is a frequent lecturer and instructor on integrative veterinary medicine, holds a certification in veterinary acupuncture, and he has published scientific articles on a variety of related topics with the goal of providing evidence-based approaches to this increasingly popular field. He has completed several years of advanced nutrition and integrative medicine training at the University of Florida College of Veterinary Medicine where he now serves as a faculty member and chief of the integrative medicine service, an innovative center incorporating nutrition, acupuncture, hyperbaric oxygen, rehabilitation, and related fields.

Joe Wakshlag DVM PhD


Innovator. Partner.

Dr. Joe Wakshlag is also a board-certified specialist in the American College of Veterinary Nutrition, and he was a founding member of the College of Veterinary Sports Medicine and Rehabilitation in recognition for his academic leadership in this field. Dr. Wakshlag received a BS and MS from Montclair State University and attended the Cornell College of Veterinary Medicine, where he continued his residency training in both pathology and in nutrition. He received his PhD in pharmacology, and is a prolific academic writer. He currently serves as Associate Professor of Clinical Nutrition, Sports Medicine and Rehabilitation at Cornell University. He is a leading expert in nutritional strategies for working dogs, the impacts of diet on disease, and on natural compounds for wellness. He has completed advanced training in veterinary acupuncture, and adopts an integrative approach in his service in Cornell's small animal hospital where he supervises veterinary trainees in veterinary nutrition and sports medicine.

Home: TeamMember
Our Partners

and fellow innovators. It doesn't hurt we work with them.

Home: Client
Shoot Us A Note

We're pretty busy with our current endeavors, but you never know. If you're a pet owner in need of custom nutrition advice, contact us at our universities or find a local nutritionist at

Your details were sent successfully!


Sustain: The Eco-Friendly Kibble

An award-winning sustainable dog and cat food forged in collaboration from a desire to take kibble to the next level. A grain-free approach that's good for the planet.

Wynwood Dog Food

A canine kitchen. In the heart of Miami.

Time to see your pet food made, fresh, in Wynwood, with the finest ingredients. Their kitchen is your dog's kitchen, with diets formulated by IVI's Dr. Shmalberg. 

Home: Contact
bottom of page