New wellness solutions
for pets and vets.

Dr. Justin Shmalberg

DVM, DACVIM (Nutrition), DACVSMR, CVA, CVFT, CVCH

Innovator. Partner.

Dr. Justin Shmalberg is a board-certified specialist in the American College of Veterinary Internal Medicine (Nutrition) and the American College of Veterinary Sports Medicine and Rehabilitation (ACVSMR). He founded one of the first natural pet supply retailers in the Midwest and later earned his veterinary degree from the University of Wisconsin-Madison. He was the long-time service chief who helped establish the integrative medicine service at the University of Florida into the leading academic center for the study of the field — incorporating nutrition, acupuncture, hyperbaric oxygen, rehabilitation, and related disciplines. He serves as a clinical professor, is a frequent lecturer, a certified veterinary acupuncturist, and has published widely on evidence-based approaches to integrative veterinary medicine.

Dr. Joe Wakshlag

DVM, PhD, DACVIM (Nutrition), DACVSMR

Innovator. Partner.

Dr. Joe Wakshlag is a board-certified specialist in the American College of Veterinary Internal Medicine (Nutrition) and a founding member of the American College of Veterinary Sports Medicine and Rehabilitation, recognized for his academic leadership in the field. He earned his BS and MS at Montclair State University, attended the Cornell College of Veterinary Medicine for residencies in pathology and nutrition, and completed his PhD in pharmacology. As Professor of Clinical Nutrition, Sports Medicine and Rehabilitation at Cornell, he is a leading expert in nutrition for working dogs, the impact of diet on disease, and natural compounds for wellness. He is one of the most well-published veterinary nutritionists, with papers spanning diverse subjects ranging from trace minerals to CBD.